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Keep a friendly distance

To introduce Volkswagen’s ACC technology, which maintains distance from other cars to avoid danger, we decided to communicate it using competing brands.
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Para presentar la tecnología ACC de Volkswagen, que mantiene la distancia con los otros coches para evitar el peligro, decidimos comunicarlo utilizando marcas que compiten entre sí.
 

RECOGNITIONS

Cannes Lions - Shortlist Outdoor

Cannes Lions - Shortlist Media

El Sol - Shortlist Exterior

AMPE - Silver Exterior

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