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Cardeñosa's Redemption

For decades, Julio Cardeñosa had been remembered for one of the unluckiest moments in Spanish football.

So before content marketing was even a thing, we gave him a chance to put his curse to good use. And sent him to Brazil.


That year, Spain won the World Cup.
Coincidence? Luck? No. Cardeñosa.


CANNES - SILVER
Product & Service Publications & Media
CANNES - BRONZE
Best Integrated Campaign
EFFIE - GOLD

EL SOL - SILVER
Direct
EL SOL - BRONZE
Websites & Minisites
EL SOL - BRONZE
Campaigns
FIAP - BRONZE
Promo, Activations and Direct
CDC Selection
EUROBEST - BRONZE

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